Fig. 1: I was initially drawn to the possibility of bold, hand-lettered wordmarks that could convey the excitement and possibility of the Makerspace. Fig. 2: Then, experimenting with symbols to convey the community of Brightmoor as being an essential part of the program and the cruciality of this organization
Fig. 3: Using the physical border of the Brightmoor neighborhood, I explored the modular ways the entire shape could be formed.
The devil is in the details....
When that blue has to be JUST right...
Without Brightmoor, there would be no Brightmoor Makerspace.
The community is essential to the Makerspace. In following the final sketches, I found great possibility in the shape of the neighborhood itself. I focused on one of the tenets of the "module" and the idea that the "parts should equal the whole". The entire shape of the Brightmoor neighborhood can be split into four pieces, each piece unique if standing alone. But, when put together, can make something greater than itself.
Thinking about who our audience would be, it was important for me to design something that would reflect the truly creative nature of Brightmoor Makerspace, while also remaining clear and effective.
The solid yellow and dotted grey lines of the logo symbol invite viewers to see possibilities between the whole logo, and individual parts. The excitement but If seeing the poster makes you want to put these lines together to form the logo or something entirely different, you've come to the right place.
The painted blue walls will have the solid yellow lines and dotted grey, echoing the poster's concept of "build, create, make".
The garage door to the space when closed, will have the program meeting time so new members of the community will know when the Makerspace is open.
Just because it is print does not mean that it has to be boring. Business cards and letterheads can remain clear and effective-- with the same fun, creative edge.