non-normative fashion designer & creative
basic Wordmark.png

Brightmoor Makerspace Visual Identity

Final project for Visual Identity Branding, in Winter 2016. 

Based in the Detroit neighborhood of Brightmoor, the Brightmoor Makerspace is an after-school program that began through Detroit Community High School. Our client requested a visual identity that embodied both the pedagogical methods of the Makerspace and the act of creating and making, but also the self-development of the students themselves. Some key tenets of the Brightmoor Makerspace:

peer-to-peer learning
modular curriculum
students=the whole

Here at Brightmoor Makerspace, they believe the individual student is just as important as the whole Makerspace. Each group, whether it be the woodworkers, signmakers, or trikes-- are all essential parts that are unique and functional “modules”. 

Initial Sketches:

Fig. 1: I was initially drawn to the possibility of bold, hand-lettered wordmarks that could convey the excitement and possibility of the Makerspace. Fig. 2: Then, experimenting with symbols to convey the community of Brightmoor as being an essential part of the program and the cruciality of this organization
Fig. 3: Using the physical border of the Brightmoor neighborhood, I explored the modular ways the entire shape could be formed.

  Fig 1: The hand-lettered wordmarks

Fig 1: The hand-lettered wordmarks

  Fig 2: The wordmark-symbol combination

Fig 2: The wordmark-symbol combination

  Fig 3: The shape of Brightmoor neighborhood

Fig 3: The shape of Brightmoor neighborhood


Final Iteration: 

Drum-roll please....

  The final wordmark and components

The final wordmark and components

The devil is in the details....

When that blue has to be JUST right...

   The color guide

The color guide

  The typeface guide

The typeface guide

Without Brightmoor, there would be no Brightmoor Makerspace. 

The community is essential to the Makerspace. In following the final sketches, I found great possibility in the shape of the neighborhood itself. I focused on one of the tenets of the "module" and the idea that the "parts should equal the whole". The entire shape of the Brightmoor neighborhood can be split into four pieces, each piece unique if standing alone. But, when put together, can make something greater than itself. 


Applications

Outdoor Advertising

Thinking about who our audience would be, it was important for me to design something that would reflect the truly creative nature of Brightmoor Makerspace, while also remaining clear and effective. 

The solid yellow and dotted grey lines of the logo symbol invite viewers to see possibilities between the whole logo, and individual parts. The excitement but If seeing the poster makes you want to put these lines together to form the logo or something entirely different, you've come to the right place.

  "build    create    make"    The disjointed lines/sections of the logo symbol suggest construction but also endless possibilities. Here you have these seemingly disparate parts. What can YOU build/create/make out of these lines and shapes?

"build    create    make"
The disjointed lines/sections of the logo symbol suggest construction but also endless possibilities.
Here you have these seemingly disparate parts. What can YOU build/create/make out of these lines and shapes?

  The poster in a bus shelter

The poster in a bus shelter

  Speaking to the catchy subtitle of the Brightmoor Makerspace, "build    create    make", I highlighted the main projects of the Makerspace. That is, industrial trikes, wood signs, and screenprinted t-shirts. 

Speaking to the catchy subtitle of the Brightmoor Makerspace, "build    create    make", I highlighted the main projects of the Makerspace. That is, industrial trikes, wood signs, and screenprinted t-shirts. 

 

Outdoor signage:

The painted blue walls will have the solid yellow lines and dotted grey, echoing the poster's concept of "build, create, make". 
The garage door to the space when closed, will have the program meeting time so new members of the community will know when the Makerspace is open. 

   Exterior front view

Exterior front view

  Exterior 3/4 view

Exterior 3/4 view

 

Print Materials

Just because it is print does not mean that it has to be boring. Business cards and letterheads can remain clear and effective-- with the same fun, creative edge.

  Business cards   The front of the card features the logo and below, all the different lines that make up the logo.    On the back, each card will have the name, title, and contact information of the staff member as well as a completely unique shape (using the components of the logo). Even with completely different shapes, the unique icon can still be read as a part of the Brightmoor Makerspace branding. 

Business cards
The front of the card features the logo and below, all the different lines that make up the logo. 
On the back, each card will have the name, title, and contact information of the staff member as well as a completely unique shape (using the components of the logo).
Even with completely different shapes, the unique icon can still be read as a part of the Brightmoor Makerspace branding. 

  Newsletter/letterheads

Newsletter/letterheads

 

Apparel

  T-Shirt Front and Back    It's important for makers to think outside the box.    The solid yellow and dotted grey lines are breaking out of the blue box, because you should do you.

T-Shirt Front and Back

It's important for makers to think outside the box. 
The solid yellow and dotted grey lines are breaking out of the blue box, because you should do you.

 

Website, mobile/desktop

   Website Desktop view      The main headings are important: "about", "what's new", "meet the makers", "get involved", and "in the news". 

Website Desktop view

The main headings are important: "about", "what's new", "meet the makers", "get involved", and "in the news". 

   Website Desktop perspective view     

Website Desktop perspective view

 

 
  Mobile View    Featuring a hamburger navigation menu to keep the mobile version productive, users can keep up-to-date with a smooth and minimal mobile design. The first thing users see when they load the page is the most updated "what's new" of the Makerspace.

Mobile View

Featuring a hamburger navigation menu to keep the mobile version productive, users can keep up-to-date with a smooth and minimal mobile design. The first thing users see when they load the page is the most updated "what's new" of the Makerspace.

  Mobile view in perspective

Mobile view in perspective


Thanks for viewing!