The logo is based off the shape of the Brightmoor neighborhood, in Detroit. The modular nature of the logo can dissemble to create new shapes and forms.

Brightmoor Makerspace - Visual Identity

Visual identity and branding for Brightmoor Makerspace, a community-centered after school program, in Detroit’s Brightmoor neighborhood.
OOH, mobile/web, print, modular logo design.

 The logo is based off the shape of the Brightmoor neighborhood, in Detroit. The modular nature of the logo can dissemble to create new shapes and forms.

The logo is based off the shape of the Brightmoor neighborhood, in Detroit. The modular nature of the logo can dissemble to create new shapes and forms.

 Mockup of bus shelter OOH advertisement.

Mockup of bus shelter OOH advertisement.

 Mockup of large-scale poster OOH advertisement.

Mockup of large-scale poster OOH advertisement.

 Mockup of billboard OOH advertisement.

Mockup of billboard OOH advertisement.

 Mockup of building renovation “skin”.

Mockup of building renovation “skin”.

 Mobile design of website.   I utilized a gradient for the website design to encourage scrolling down.

Mobile design of website.

I utilized a gradient for the website design to encourage scrolling down.

 Desktop browser design of website.

Desktop browser design of website.

 Business card mock ups.

Business card mock ups.

 Business card details.   Each staff member would have a personal “logo” made up of the modular sections of the Brightmoor Makerspace logo.

Business card details.

Each staff member would have a personal “logo” made up of the modular sections of the Brightmoor Makerspace logo.

 Business card detail.

Business card detail.

 Business card detail.

Business card detail.

 Logo sketches.  Here, I was exploring a hand-scripted typeface using a brush pen.

Logo sketches.

Here, I was exploring a hand-scripted typeface using a brush pen.

 I was exploring how to convey the process of “collaboration”. and “teamwork” into the logo.

I was exploring how to convey the process of “collaboration”. and “teamwork” into the logo.

 Finally, I decided on an image & typeface combination, based on the shape of the Brightmoor neighborhood in Detroit.

Finally, I decided on an image & typeface combination, based on the shape of the Brightmoor neighborhood in Detroit.